View Full Version : New Age: BCB looks to cash in on Asia Cup success

March 27, 2012, 01:32 PM
BCB looks to cash in on Asia Cup success

Atif Azam

The success of the national cricket team in the just concluded Asia Cup has provided Bangladesh Cricket Board a renewed hope of wooing new sponsorship deals after it had lost most of the regular commercial partners in the recent months.
The BCB had lost most of their sponsors apart from IT partner Aamra Networks by the end of 2011 including the regular sponsor of Tigers, Grameenphone, which left them in desperate search for new options.
Bata, the clothing partner of BCB, has withdrawn itself in August-September while Grameenphone backed out in December after it had agreed to extend the deal for just one month for the home series against Pakistan.
Pan Pacific Sonargaon, the hospitality partner of the board, did not extend their deal which ended in October 2011 while Pepsi, the beverage partner, also did the same in December.
The agreement with Grameenphone for the National Cricket Academy expired on March 12 while the agreement with broadcasting partner Nimbus Sports International is set to expire on March 31.
When the BCB is struggling to lure back the sponsors, the Asia Cup came as a huge blessing for them with the Tigers making it to the final and officials said they are very much hopeful of cashing in on the success.
The BCB has one glaring example in Global Neway Private Limited, a Canada based multilevel company, who paid Taka one crore to sponsor Tigers’ shirt in the Asia Cup and got their money back in manifold.
‘We are working on sponsorship deals for several months, though we did not get that much response,’ said Nizamuddin Chowdhury, the acting chief executive officer of BCB.
‘I feel that this delay of getting a sponsor is a blessing in disguise as the value of cricket will automatically rise after the recent success in Asia Cup and we can easily cash in on that when we make our next deal,’ he said.
‘We are currently preparing our papers for few tenders and we will float them within a short span of time,’ he said.
The BCB official is hopeful it will not be as difficult to get the sponsors as it was in the past with some new companies coming with a great deal of interest. He also sees a role of Bangladesh Premier League in raising the commercial value of cricket.
‘With BPL a lot of companies have grown interest in cricket which is a very positive sign for us,’ he said.
‘You just see Neway, our Asia Cup sponsor, who first got involved with cricket with the BPL. Now we have also got a sponsor for Dhaka Premier League, which is at the final stage,’ he said.
He was referring to BCB’s deal with Walton for the Dhaka Premier League which has got four rounds left now. Walton agreed to sponsor the league for a sum of Tk 35 lakh, which the BCB official said is a direct outcome of Asia Cup success.
‘All these things make us confident that we would get enough sponsors in near future,’ he said.


March 27, 2012, 01:43 PM
Basically we have no sponsor right now. Poor management by BCB. They are very lucky, boys did well otherwise they would have find it difficult to find Sponsors.

I would like to see names like nike,adidas,reebook,puma come forward for sponsoring team jersey.

March 27, 2012, 01:46 PM
I want BanglaCricket.Com to sponsor bd jersey oneday. will my dream come true? where is the BC slogan? ;)

Roey Haque
March 27, 2012, 01:47 PM
NEWAY forever! Sponsors can sponsor other equipment, but not the jerseys please. NEWAY is our lucky charm. Let's continue this jersey for sometime and see what happens.

March 27, 2012, 02:46 PM
I hope they can arrange a sponsor for the 3 weeks conditiong camp in Australia. The next WC will be in Australia and this conditioning camp could be priceless.Thats something BCB should really consider..

March 27, 2012, 03:50 PM
we have no sponsor.. wth bcb?? these corrupt idiots like loitta need to be kicked out. Get competent administrators who will take care of the cricket side as well as everything else properly.

March 27, 2012, 04:01 PM
want to see the sponsors like banglalink, BC, and nike.

March 27, 2012, 04:14 PM
want to see the sponsors like banglalink, BC, and nike.

banglacricket? how the hell will banglacricket sponsor national team.. lol

March 27, 2012, 04:21 PM
banglacricket? how the hell will banglacricket sponsor national team.. lol

Lets hope the boss of BC wins mega lottery so he can sponsor Bangladesh Cricket Team.

March 27, 2012, 04:39 PM
thats what nadim said...so im just capitalizing

March 27, 2012, 05:17 PM
thats what nadim said...so im just capitalizing

Dont believe everything nadim says. Except any cricket related and link related.

March 27, 2012, 11:11 PM
They need to act fast. Cash in while the plate is still hot and sizzling.
Also get tours and more series both inside and outside the country.

March 28, 2012, 02:47 AM
the agreement with broadcasting partner Nimbus Sports International is set to expire on March 31.


This is a better news than winning the Asia Cup.

March 28, 2012, 05:34 AM
thank God we performed well.

Now hoping for good sponsors, and hopefully bata will stay away

March 28, 2012, 05:57 AM
I don't get how Zimbabwe's jersey is sponsored by Reebok, while no such companies sponsor our shirt. Most apparels that Nike, Adidas and Rbk sell in their markets are made in Bangladesh...

March 28, 2012, 07:21 AM
Any idea why Grameenphone left the BD team? Over the years I had gotten so used to their logo on our jerseys and their sponsorship. Have they run into financial difficulties lately?

The famous brands seem to sponsor individual players rather than the team collectively. Reebok sponsors Shakib and used to sponsor Ashraful. Dunno if CA, the famous Pakistani brand, sponsors Tamim but he gets his bats custom made.

Hopefully, we'll attract some big names soon. (But I wonder if superstition will come into play and the management will want to retain Neway because of the success we had with this jersey xD)

March 28, 2012, 09:16 AM
shame on GP btw

they had billboards saying: We where, are and will always be with BD cricket team

But they are a multibillion dollar company

March 28, 2012, 09:32 AM
All because does not take initiative and approach Nike/Puma/Adidas/Reebok. Otherwise, why would not they be interested, especially now that we are the second best in Asia.

March 28, 2012, 09:40 AM
This is a better news than winning the Asia Cup.

It is indeed.
The boys could not have had a better timing.

Now when the Board goes to the negotiation table, they will have something to bargain with. This new Bangladesh will be deemed much more lucrative than the one we had before March 11.

Can we get USD 100 mil this time around ??

March 28, 2012, 09:41 AM
Our board isn't as poor as SL. In the ongoing SL-England test, ticket prices range from $37 to $50 or around 5000-7000 SL Rupees. That's just for one day. As it turned out, most of the SL fans didn't show up and out of the 10,000 capacity, 8500 fans were English (mostly Barmy Army).

That price is just way too steep. In BPL, at first ticket was Tk.500 or $6-$7. But they are charging around $40 for one day of test cricket.

March 28, 2012, 12:17 PM
cant GP bid again?

March 28, 2012, 12:24 PM
There are rumours during the BPL that Channel 9 will get the broadcasting right ? Any news on it?

March 28, 2012, 12:38 PM

They do have the broadcasting right, I believe that channel 9 has the contract of broadcasting for a few more years