The reason this Bollywood crap is being dragged on is because they are obviously going after the Indian crowd in America. They can't expect proper Americans to start following a game that they know nothing about. So first they have to figure out how can they make this tournament successful enough that at least 'Brown' people will follow it. If it crashes in the first try than investors will back out right away. It's going to take a lot of time before this even comes close to being successful. Look at MLS it stated before 2000, and now after 10+ years finally people are slowly starting to pay a little more attention now.
"I was the happiest man in the world, happier than Bill Gates"- Tamim Iqbal