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Originally Posted by Spiderman
How can Sri Lanka and New Zealand when they tour India make more revenue than Bangladesh? their populations and interest in Cricket is nowhere near us. Someone enlighten me.
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Its about marketing, or rather I should say, marketability.
Public perception is that SL and NZ are more exciting teams to watch, thus the sponsors will be willing to pump money into the BCCI for the rights to a series. For the same reason, corporations will be willing to pay the broadcasters big bucks for air time. If the broadcaster makes big bucks by selling air time, they can afford to pay big bucks to the BCCI to broadcast the matches.
Its for this reason that no matter the absolute or relative strength of a side, teams like SL and NZ will always be far lower on the pecking order than AUS, ENG, PAK.
Fortunately, we have the potential to become a Pakistan rather than a Sri Lanka since our demographics and economy and tangibles are nearly identical to Pakistan's.