Mafiaism at it's best!!
If Local channels are broadcasting people get exposed to local products, now they will be exposed to more and more Indian products. so it's not saving money at all, just making way for more going out. I think, the Ten sports lobby has done this, so that most of the people watch their channel.
[Post CWC15 Consistency Record: Test: W-0 L-0 D-0// ODI: W-3 L-0 // T20: W-1 L-0]