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Old June 2, 2009, 12:28 AM
Neel Here's Avatar
Neel Here Neel Here is offline
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http://www.cricinfo.com/india/content/story/406990.html

Quote:
Asked if the mushrooming of various Twenty20 leagues - the P20 is slated to take off in 2010 in the UK - may prove to be an overkill of the format, Modi strongly denied such claims. Instead he felt Twenty20 was a vehicle that would bring more crowds to the other two forms of the cricket. "We just finished the review of IPL in South Africa and have found that 70% of the people who watched IPL this year [in South Africa] never watched any form of cricket before. That's an astonishing figure.


Quote:
If we are able to get people to Twenty20 we are only enlarging the pie: you will see them go and watch one-day and Test cricket.
typical marketing strategy ! great if they can pull this off !
bait n switch !
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