There are three components in sports tv rights...production , distribution and broadcast...the production and distribution is often done by one company and they sell the product to different broadcaster and in lot of cases a broadcaster hires a production company and the broadcaster broadcasts and also sells it to other broadcaster though there distribution wing or some other distribution company..as you can understand a single broadcaster doesn't have market penetration in every market.. e.g. Ten sports is not available in the uk or the carribean
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