For some weird reason, the BCCI didn't hype up this ODI WC at all. No opening ceremony and clearly not *that* much marketing and promotion on Indian media either. Just as an anecdote, I had dinner with some Indian friends yesterday and one of them didn't know that the WC was being held in India (!) Some think this is because the BCCI is trying to diminish the role of ODIs in the cricketing calendar, but whatever the reason, it is a dispiriting sight.
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