I think naming it BPL on lines of IPL gives it automatic publicity. SLPL has been talked about in media because of the P. Media reported the SL to have tournament on lines of IPL. Hence it is a way of using the Halo effect (Yes I am from marketing). If you name it NCL then you will have to create a brand.
In BPL get some decent players like SLPL did and people will tune in for some matches and broadcasters will be willing to broadcast abroad coz of that Halo effect
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