From India television.com
(
http://www.indiantelevision.com/advt/one/oneallpage.htm)
About MAX
MAX, a division of SET India Private Limited, is India's premier Movies, Cricket and Events channel. The 24-hour, digitally encrypted channel was originally launched in October 1999 and presented its new look to viewers in January 2002. MAX is one of the top two leading Hindi film satellite channels in India. With a reach of 26 million homes in India, MAX provides viewers with the best of Hindi cinema, some of the world's best cricket and some of India's best-known entertainment events.
Together with Sony Entertainment Television, MAX forms the World Cup Network, which will air live all ICC Cricket Tournaments being held from 2002-2007 including two ICC Cricket World Cups, three ICC Champions Trophies, and three Under-19 Cricket World Cups. Sony Entertainment Television has acquired exclusive cable and satellite rights for all the above ICC Cricket for India, Pakistan, Sri Lanka, Bangladesh, Singapore and Malaysia, and MAX will beam a majority of the fare which adds to over 300 days of the best one-day cricket matches LIVE.
(should cover all of our matches then)