[Ajfar]

Speaking of Neo Cricket's launch, Comcast's VP for Content Acquisition, David Jensen, said: "Comcast is the first cable provider to bring a 24-7 cricket offering to US cricket fans. Comcast is committed to working with diverse and independent program providers, like Neo Cricket, to deliver multicultural offerings that reflect the wide-ranging interests of our customers.”

Separately, Asian Television Network International Limited (ATN) announced that the channel has been launched on Rogers Cable (channel 844). Canadian residents can also preview the channel for a limited time.

Speaking on the occasion, Prasana Krishnan, COO of Neo Sports Broadcast said, "We are bringing Neo Cricket to cricket fans around the world and this agreement marks the first step in our efforts to reach the US market."

Link