In WC 2003 format, some people thought they were forced to watch some 'ugly' matches, which didn't make enough money. Later the idea of WC 2007 format was to kick out 'ugly' team early, but instead some 'sexy' team got disappear. Now they are desperate to find some other way, but I afraid they have to accept somewhere in between the reality of 'ugliness' as well as 'less money' since sports is concern.
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