They are trying to give people the message that AIDS doesn't spread contagiously. In the thid world people have a wrong concept that aids spreads from one person to another. So the main intention is to give people this message.
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1) It speaks against a very popular and wrong conception among under-educated population... that HIV positive should be socially rejected from everything.
2) Bachte hole jante hobe: Also a slongan which means "Just because you think you are safe doesn't mean that you should not try to know how you should keep yourself safe."
Anti-AIDS awareness programs are in a very initial stage in countries like BD and most people(specially the under-educated part) know almost nothing about its origin and progress. More than that.. there is a strong social blockade on it about discussions between generations and among famillies. This AD tries to encourage discussions and information-sharing about it to grow the awarness.
With all the celebrities participating in there... it is a positive AD, I would say.
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Yes. AIDS is rapidly turning into an epidemic in India, due, mostly to their prolific lifestyle, supported by popular culture, media and their theological liberalizm. In Bangladesh, the stats are much better, upto this point. Anti-Bangladeshi propagandists tried everything to hunt down AIDS patients from everywhere in Bangladesh, but failed to provided evidence for an India style spread.
Now, the difference may be due to the religion , and/or, cultural factor. These ads, if not composed properly, can easily misguide the general population into thinking of AIDS lightly. There is not a single thing light about it. More studies come out in the western world that show topics such as:
AIDS can transmit through kissing
AIDS CAN be tranmitted throug handshake !
So, yes, I think this ad is misleading, and considering that it it being aired in a country with low literacy, it can be grossly misleading. As a society, we can deal with a few cases of abandonment by social welfare, but, handling an AIDS epidemic of the scale of India will be tough.
Originally Posted by billah
Yes. AIDS is rapidly turning into an epidemic in India, due, mostly to their prolific lifestyle, supported by popular culture, media and their theological liberalizm. In Bangladesh, the stats are much better, upto this point. Anti-Bangladeshi propagandists tried everything to hunt down AIDS patients from everywhere in Bangladesh, but failed to provided evidence for an India style spread.
Now, the difference may be due to the religion , and/or, cultural factor. These ads, if not composed properly, can easily misguide the general population into thinking of AIDS lightly. There is not a single thing light about it. More studies come out in the western world that show topics such as:
AIDS can transmit through kissing
AIDS CAN be tranmitted throug handshake !
So, yes, I think this ad is misleading, and considering that it it being aired in a country with low literacy, it can be grossly misleading. As a society, we can deal with a few cases of abandonment by social welfare, but, handling an AIDS epidemic of the scale of India will be tough.
I agree with Billah bhai. Also, even if it's there in BD, it would be for a different reason than lifestyle (such as clubbing, liberalism) than BD's case (mostly due to visiting places like 7star hotel in Moghbazar). So this ad is misleading in the sense that 1) it's not going to help those people visiting hotels, coz they won't have food in the same plate in their 10 minute trip, and 2) this ad actually takes some fear away from the illiterate people's minds by giving them freedom about the things it talks about in the ad.
I wonder who had the idea behind this ad. If it's someone with marketing/semiotics/communication studies degree, his/her degree should be revoked.
Originally Posted by SMHasan
They are trying to give people the message that AIDS doesn't spread contagiously. In the thid world people have a wrong concept that aids spreads from one person to another. So the main intention is to give people this message.
So Human immunodeficiency virus does not spread from one person to another? How does it spread then.. please enlighten me.
My problem with this ad is the message youth/illiterate is getting from it...I feel fear can actually sometimes HELP people.
It's all great we shouldn't ostracize people with AIDS (take a shower in the same pukur) but when they say "AIDS chuyache noi", the message of the ad totally shifts as if we can do anything with HIV positive person.
This is misleading info. HIV IS contagious. Anything that is transmitted through contact is CONTAGIOUS.
I am not sure if Billah was being sarcastic or not so don't really know what to say.
Oh by the way, this is my opinion on combating AIDs.
I think every person should be tested for HIV once just like it is required to have immunization. Then people that are sexually active should be encouraged to take the test annually.
The reason state of AIDS is so severe now is because a person do not know that he has the virus till the symptoms appears 10 years later. In this 10 years, God kknows to how many he transmitted to.
Originally Posted by chinaman
Probably a tangible meaning would be 'you should learn it if you want to be safe' (as if it might put you in danger before you know it)
Theoretically "Bachate hole jante hobe" would make bigger impact. I think people who are already infected should know about it MORE than who who does not have it. We are all happy with 11K out of 140 mil infection but that is only the known figure. What about ppl who do not know it yet? This should be our biggest concern.
I think this AD should be straight forward and the following key points should be delivered.
1)if you are a drug addict/brothel visiting - get tested
2)if you are positive, STOP spreading
3)If you are neither, be aware.
There was a front page article on New York times on the spread of AIDs in India. And the report showed majority of the spreading is done by truck drives visiting brothels. Basically they are travelling from one town to another and then bringing the virus to their own village.
Originally Posted by billah
I was not being sarcastic, I'm dead serious. The ad is indeed misleading. I appreciate your bringing it up.
And, yes, AIDS CAN spread through even handshake.
Actually you made a very good point, it's this sentence that put me off. I agree with your point that current state of AIDS in Bangladesh actually allows us to eradicate the disease if we play our cards right. This is the reason why we should look very closely at India and try to figure out what went wrong since we have similar cultural beliefs. I also think India is pretty much out of hand now.
But I don't think "abandonment" as you suggested is the answer at all though in many contagious diseases, that is usually the method of containment.
As for handshake, I think it can spread if an aids patient just wacked off and then shook your hand when you have a cut or some sort of spore.
Originally Posted by Orpheus
Actually you made a very good point, it's this sentence that put me off. I agree with your point that current state of AIDS in Bangladesh actually allows us to eradicate the disease if we play our cards right. This is the reason why we should look very closely at India and try to figure out what went wrong since we have similar cultural beliefs. I also think India is pretty much out of hand now.
But I don't think "abandonment" as you suggested is the answer at all though in many contagious diseases, that is usually the method of containment.
As for handshake, I think it can spread if an aids patient just wacked off and then shook your hand when you have a cut or some sort of spore.
I did not suggest "abandonment" at all, I said, we can deal with a few cases of abandonment. Means, as a society we can pick up the tabs for taking care of these few. But to handle an India style AIDS epidemic would be tough.
Also, your statement about "similar cultural beliefs" may not be the real picture. To illustrate an example: Even today, in Gulshan, if you see a housewife chatting with a neighbor guy alone, it's chastisement time ! In Kolkata, things are quite different, and its not just because they are more "cultured" than us. It has a lot to do with the Hindu theological beliefs, thier prolific lifestyle, their liberal outlook towards promiscuity and extra-marital relationships.
Prostitution and acceptance of the industry in India is much wider than in Bangladesh. Southern states of India boasts an extremely large pornography industry. Soft porno is widely accepted and pretty much mainstream in movies of the south. Mumbai sets precedence in many controversial sexual subjects regularly. Although we have surged ahead of India on key human development factors, thankfully, we are way behind India in these other fronts.
Once you can force those colorful, fancy and fake movie images of India out of your head, you begin to see the real ones. The reasons behind the AIDS epidemic and the reasons behind the difference in AIDS stat will also begin to emerge.
By the way, I called up one of my TV show producer friends in Dhaka. Told him about the misinformation provided in this ad. I requested him to run a clarification/accusation message on his show about the ad.
Originally Posted by billah
By the way, I called up one of my TV show producer friends in Dhaka. Told him about the misinformation provided in this ad. I requested him to run a clarification/accusation message on his show about the ad.
I hope he gets to do it.
Billah bhai I was thinking how to bring this into media attention. I was deeply annoyed and worried with that ad. Its just utterly stupid and mis-information.
It seems you have all the connections! Thanks for taking action.
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Hey Billah, I just have new found respect for you. Just out of curiosity, what is the actual meaning of "chauache". Do you think the term 'communicable' is synonymous w/ chuache?
Or is "chuache" merely means "by hand touch" or is it "any sort of touch"?
They should rather spend some money advertizing "Circumcision" and come up with some better slogan like "Bachte Hole Cutty Cutty Korte Hobe" or something like that. Recent research shows that it reduces chances of HIV infection.
"Circumcision can cut the rate of HIV infection in heterosexual men by 50%, results from two African trials show.
The findings are so striking, the US National Institutes of Health decided it would be unethical to continue and stopped the trials early.
It supports a previous South African study which reported similar results. Experts said it was a significant breakthrough but could not replace standard methods of preventing infection such as condoms. " details
there was research which looked quite promising in which frog secretions were quite adept at "neutralizing" HIV...don't know what the precise mechanism of action is.
but if people just stopped messing around (in all its forms) perhaps HIV would spread a lot slower.
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Originally Posted by Orpheus
As for handshake, I think it can spread if an aids patient just wacked off and then shook your hand when you have a cut or some sort of spore.
but if the wacker-offer waits a minute before shaking hands, the jizz should dry up...apparently HIV is destroyed on contact with air...
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Bangladesh: Our Dream, Our Joy, Our Team
As the ICC Cricket World Cup 2007 begins in the West Indies, UNICEF, in partnership with the International Cricket Council and UNAIDS has enlisted the help of the world's top cricketers to speak out about the impact of HIV and AIDS on children. Watch and hear what they have to say.